Blog-style article by an executive ghostwriter | Marketing content writer |

Blog-style article by an executive ghostwriter

Inspiring and educating members with ghosted CEO blog-style articles

I've been ghostwriting a monthly article for my CEO client since 2014. That's a lot of articles! And I still enjoy writing them each and every month because the topics are diverse and the writing is fun. 

I've actually learned a lot writing these pieces, which range from book reviews to interviews to articles that tie into current events to pieces relate to running a business and selling and marketing in my client's niche industry.

I maintain an editorial calendar for the pieces as well, so we know what we're writing about when, and when we can tie into events and happenings in the world at large. I've tied inspiration and education into topics like the Oscars, the World Cup, and, in the sample I share here, Seinfeld. 

Although these pieces are distributed to my client's membership base as a single-article newsletter, they're structured like blog posts, and would work well in that format as well. 

View the sample blog-style article

Click the image below to view the piece I wrote as an executive ghostwriter. 

Blog-style article by an executive ghostwriter

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.