Blog post to promote research results | Marketing content writer |

Blog post to promote research results

Promoting research results by pointing to "What's in it for me"

This client, a B2B SaaS company, wanted to promote the results of a research study, and to do so in such a way that would attract the interest of a particular audience.  

The answer was simple: Create a blog post that said, in essence, "Here are the results, and here's what they mean for you." 

I also searched for and suggested relevant images we could use to break up the text. 

View the blog post

Click the image below to view the resulting blog post.

Using a blog post to make your news attractive to readers

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.