Blog posts: For awareness, interest, consideration--and sale!
If you’re like most business owners and marketers I know, then you think the process of writing blog posts is tiresome, painful.
“Like pulling teeth,” one of my clients recently told me.
It’s no wonder, because starting and keeping up a blog means you have to:
- Create and maintain an editorial calendar.
- Constantly brainstorm for topics.
- Map topics to marketing or other themes.
- Do research, if needed.
- Conduct interviews, if needed.
- Write content.
- Write meta content.
- Find or create supporting images.
- Edit content.
- Post content.
- Rinse and repeat.
Who has the time, much less the inclination?
That’s where my Blog Post Writing packages come in.
The “Six Pack of Blog Posts” package: How it works
When you purchase this package, I’ll create six evergreen blog posts that will draw traffic and attention for you for years to come. Post these pieces once every other week, and you’ll have enough content to last you 12 weeks. Post weekly, and the six pack will cover you for a month-and-a-half.
Six Pack of Blog Posts: What’s included
What you get
Before I begin, I need to understand your company, your audience and their journey, and your goals. In this 30-minute call, either over the phone, by Skype, or through Hangouts, I’ll pick your brain in preparation for project.
After we speak, I’ll do a quick-dive on the web to learn about your company, offerings, customers, and market. From there, and with guidance you provided to me during our call, I’ll develop a six-post calendar, which includes proposed post titles, a mini-outline of the content I plan to include, and a list of questions I’ll need you to answer for each post.
After you approve the calendar and answer my questions, I’ll write the posts. Each post will be at least 500 words. Each will also include images, from my sources or yours. If I think a particular post might be a good place for a lead magnet, I’ll let you know.
When I send the posts to you — via Word or Google Docs, your choice — you read them, mark them up, ask questions, ask me to add or remove content … whatever it takes to get them ready to post. I’ll work up version 2.0, and send it to you so you can post when needed.
Although not part of this package, you may also want me to add the posts directly to your CMS so that they’re formatted and ready for you to hit PUBLISH. For the six-pack, this service costs an additional $199; I’ll bill you separately for it once I’m through.
Have questions? Maybe I’ve already answered them in my blog post writing Q&A.
No questions? Read on to learn ho w to get started.
Get a quote for your first six-pack of YES-driving blog posts.
The price of this package varies depending on how much research and how many interviews will be required, as well as the estimated length of each blog post. I also need to find out whether you'd like me to provide any "extras," such as messaging guidance or a website review.
To help me prepare a quote, the next step is to schedule a 30-minute Get Acquainted call. There's no obligation; the call is just so that we can discuss what you have in mind. Please choose a time that works for you on the calendar that follows.
P.S. If you run into problems with the calendar (technology, you know!), please email me so I can get it fixed--and you scheduled.