Brochure editing: Before and after brochure content | Marketing content writer |

Brochure editing: Before and after

Editing for people: From "about us" to "for you"

This provider of consulting and technology solutions for equity compensation compliance asked me if I could rewrite its brochure content in advance of an upcoming tradeshow. Of course I could!

The original brochure content was affected by the same ills that plague many promotional brochures today:

  • Predominantly written in the third person, and thus difficult and uninviting to read
  • Lack of headings to help readers navigate through the content
  • About the company instead of about the reader

View the consulting brochure sample

Click the image below to view a side-by-side comparison of the before and after versions. 

The before and after versions of an edited brochure for a tech company

Create a winning, readable brochure for your audience

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


Use my Google form to send me details about your project,
and I'll get back to you with questions or a quote.


About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.