Trifold brochure - The Write Idea

Trifold brochure

The trifold brochure: Easy to download, easy to mail, easy to lead people to the next step

Even in the age of the Internet, people still use the trifold brochure — not surprising, considering that we’re still making connections and meeting people in person.

The trifold brochure is the most popular among brochure choices, for several reasons:​

  • If you use an 8.5 x 11 piece of paper, then your trifold fits nicely into a standard business envelope.​
  • A trifold has just enough space to whet a reader’s appetite and then drive her to a website, phone, or email for more information.
  • Many buyers still “expect” a brochure; a trifold adds legitimacy to your business in a day when “anyone” can (and does) put up a website.
  • Trifolds cost less to produce — there’s less to write, less to design, and less to print.

I’ve probably written somewhere around 100 trifold brochures since I started writing back in 2002.

And I’ve gotten quite good at it.​

If you’d like to hire me to write your trifold, read on to learn more about my Trifold Brochure Writing package.​

The Trifold Brochure Writing package: How it works

When you purchase this package, I’ll create content for a trifold brochure you can proudly present to prospects and customers. Although I don’t do design, I do think visually, so I’ll lay out the brochure in a standard trifold template to help me create the sections and choose images.

Trifold Brochure Writing package: What’s included

What you get

The specifics

  • 30-minute kickoff call

Before I begin, I need to understand your company, your audience and their journey, and your goals. In this 30-minute call, either over the phone, by Skype, or through Hangouts, I’ll pick your brain in preparation for project. If you prefer email, we can handle kickoff that way as well.

  • Outline, brainstorming

After we speak, I’ll do a quick-dive on the web to learn about your company, offerings, customers, and market. From there, and with the guidance you provided to me during our call, I’ll develop the bare bones of your new trifold, which includes proposed headings, a mini-outline of the content I plan to include, and a list of questions I’ll need you to answer for each section.

  • Writing

After you approve the outline and answer my questions, I’ll write the content. I’ll also provide image recommendations, from my sources or yours.

  • Editing

When I send the content to you — via Word or Google Docs, your choice — you read it, mark it up, ask questions, ask me to add or remove content … whatever it takes to get it ready for design. Then, I’ll work up version 2.0, and send it to you so you can keep the project moving.

  • Optional: Post-design review

Although not part of this package, you may also want me to look at the brochure one last time, after it’s been through design. You’d be surprised at how many times I find errors: Duplicated paragraphs, wrong captions, even typos that you and I may have missed during our earlier review. This service costs $99 for a trifold; I’ll bill you separately for it once I’m through.

Have questions? Maybe I’ve already answered them in my brochure writing Q&A.

No questions? If you're ready, I'm ready; let's get started!

Get a quote for your Trifold Brochure Writing package

The price of this package varies depending on how much research I need to do and how many interviews I must conduct. I also need to find out whether you'd like me provide any "extras," such as messaging guidance, an order form, or a website review and editing; the latter may be particularly important, because if the brochure pushes people to a website, then the brochure content should not be a rehash of the same material that exists on your website.

To help me prepare a quote, the next step is to schedule a 30-minute Get Acquainted call. There's no obligation; the call is just so that we can discuss what you have in mind. Please choose a time that works for you on the calendar that follows.

P.S. If you run into problems with the calendar (technology, you know!), please email me so I can get it fixed--and you scheduled.