Here at The Write Idea, I’m all about helping you make life easier for the people who visit your website and read your content — including content on your website popups. To that end, here’s a lesson learned straight from this morning’s browsing session.The problem: Vague website popupsSo … I’m about to embark on a passion […]
I received an ad in my inbox this morning, inviting me to a new, online shopping venue. The images in the ad appealed to me, so I clicked.And this screenshot shows you the FIRST thing the site presented to me, a potential new customer. That pop-up box appeared immediately on the site. And there’s no way […]
Poke around my website and blog. You will quickly notice I carry the banner of usability: Usable websites! Usable documents! Usable applications! Usable hardware! Usable … memes? Okay, so your business may not be in the business of creating memes. But, if it was, I’d say that even the lowly meme and how you present it deserves consideration and attention to […]
Why would any company doing business online today think it’s okay to interrupt one of its blog posts with a sales offer—even before the reader finds their way to word one?This happened to me just moments ago.I was so offended by the untimely interruption that I had to stop what I was doing and capture […]
Is your ecommerce site loaded with minefields, each of which may cause shopping cart abandonment, and inadvertently kill a sale? What kind of minefields? Consider:Site speed, or how long customers wait for stuff to loadProduct reviews, either on your site or elsewhereProduct visuals, whether images, videos, or the lack thereofContact details, whether easy to find or […]
