Inspiring and educating members with ghosted CEO blog-style articlesI’ve been ghostwriting a monthly article for my CEO client since 2014. That’s a lot of articles! And I still enjoy writing them each and every month because the topics are diverse and the writing is fun. I’ve actually learned a lot writing these pieces, which range from […]
Promoting research results by pointing to “What’s in it for me”This client, a B2B SaaS company, wanted to promote the results of a research study, and to do so in such a way that would attract the interest of a particular audience. The answer was simple: Create a blog post that said, in essence, “Here […]
Share your expertise and establish your authorityThis client, an executive at a B2B SaaS company, wanted to ramp up the company’s blog presence and establish expertise for a new product they’d soon be launching. I interviewed the executive, conducted research to better understand the space, wrote and iterated on the drafts, and then turned them […]
How an executive ghostwriter brings your insights to the world This client, an executive in the foreign currency industry, wanted to share his insights on a hot news topic of interest to his target audience. I interviewed him for a few minutes, and then plundered the articles he mentioned plus others I planned to use as […]
