In this post, discover 1) what Google wants from your blog posts, 2) what readers and prospects want from your blog posts, and 3) how to give Google and readers what they want—high quality blog posts!—so you get what you want too—more sales, clients, and money. If you’re reading these words, you may be:Getting ready […]
I’ve been thinking about influence lately. As in … I need to grow my influence if I’m to have more of an effect on this world. And, don’t you know it, once something enters your psyche, you begin to see it everywhere. In a video inside one of the Facebook groups I’m a member of, Dan Knowlton, co-founder of […]
You know that feeling you get when you see, hear, or experience something profound? You want to pause there. Expand the moment. Linger. See what else comes up for you. Maybe you want to linger over a song you connect with, deeply and instantly, the way Snow Patrol’s 16-minute story song connected with me. Here is but one piece […]
In this post… Believe it or not, there’s more to creating winning content than having great writing skills. Here, I outline the three elements you need even more than great writing to create winning content—content that leads more people to say YES to your offers. Winning in a digital world is one part writing, three parts […]
In this post… Discover the benefits of becoming an influencer, and learn how blogging helps you realize those benefits for your business. Also access my 9-Point Blog Post Planner that will help you plan a blog post, turning it from an idea in your head to a more-solid thing ready to take the form of words […]
Trying to increase two habits I long for: reading and blogging time. Hey there. I’m Renae, an online business owner since 2002. Running and growing that business, along with raising a family from toddlers to college students, has taken up much of my time — including my reading and blogging time. And even though my reading and blogging time […]
Tune in for a talk about blogs and bloggingGood news! On Friday, August 13th at 10 am EDT, Julian Leahy will interview me for his FollowJulian.com interview series. We’ll talk about blogging … how to use a blog to grow your business … and how to keep the ideas flowing when the initial jubilation of “blogging” has […]
To blog … or not to blog?I’ve been talking a lot about blogging lately. I created a blogging card deck, a 30-day blogging challenge, and I’m working on a program to help solopreneurs and small business owners jumpstart their writing confidence along with their blogs. It’s been “Blog this, blog that, blog, blog, blog, blog, blog” around […]
Do you want to publish a blog? If you want to write blog posts, either for your blog or for other people’s blogs, but you know you’re no Hemingway, then this blog post is for you. (I’m no Hemingway either, and here I am, blogging.) Shoot, this post is for you even if you feel like Elaine […]
Where’d consistency in communication go?While poking around on my Blog Post Ideas spreadsheet looking for goodies to write about, I came across a Harvard Business Review blog post by JD Schramm, which touches on the importance of Consistency in Communication. In recounting the story of a professor who for years and years consistently sent a typewritten […]
Live from the farm….Since I started the 30 Day Blog Post Challenge a week ago, I’ve realized a few things about blogging and want to share them with you. 1. Regarding that blogging calendar…. A blogging calendar has turn out to be not very helpful to me during the Challenge. I find that the topics on […]
Dear blogger, in your posts I see your beauty, your brilliance, my callingAlthough this post is part of my 30 Day Blogging Challenge, I’m not just bringing these words, sentences, and paragraphs into being to satisfy some requirement or complete a challenge I set for myself. Yes, those two things are important, but the real reason […]
A simple blog post template for beginning bloggersWhen I first started researching blog post types, I was dumbstruck at how many different types of blog post exist. In my upcoming card deck — The Blog Post Inspiration Deck — I cover 20 blog post types, from how-tos and listicles to success story posts. And I have […]
Free, no-email-required guide on know, like, and trustYou’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What does it *really* mean to […]
It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]
Headlines, headlines! It’s all in the headlines. I just read a great article on headlines from Hubspot: “How to write catchy headlines and blog titles your readers can’t resist.” Now, I don’t know about you, but I happen to love finding online articles loaded with useful information like this one. I love it even more when […]
“Just keep blogging, just keep blogging, just keep blogging….”(Imagine Dory from finding Nemo as you read that first line.)Yep. I said it. Despite my best intentions, I struggle to keep my blog fresh with new content.It’s not that I don’t have anything to say or share. On the contrary. My Evernote account is loaded with […]
Save time for yourself … save time for your readers … with annotated screenshots. How many times have you visited a website, read an ebook, or downloaded a document loaded with screenshots? And how many times have you had this experience? You read the text leading up to the screenshot. Then you look at the screenshot. Then you read the […]
