Does your marketing content fulfill buyer hopes?Does your marketing content fulfill buyer hopes?Or does it give your buyers paper cuts?Imagine your ideal customer, a prospect who’d be PERFECT for you, reviewing a piece of your content.It doesn’t matter what content. Maybe they’re sitting on a landing page to download a white paper or reading your latest […]
Hint: My confidence had more to do with role models than with writing Dateline: Freshman Year in College, 1994“Wake up, class!” Professor Harrison boomed, a big smile on his face, quickly clapping his hands twice by his right ear, as if clapping would jostle the remnants of sleep from our bleary, first-period eyes.He […]
Sometimes even good writers need a reminderWhile watching a recording of a live event for the design industry yesterday, one of the speakers surprised me when she mentioned how she became a stronger writer by eliminating one word from her communications. As soon as she mentioned the word (I’ll tell you what it is in a […]
If you can BREATHE, you can sell. Are you one of those people who oozes nervous energy when it comes online selling? If writing content makes you feel like a greasy salesman, then your model of selling is probably akin to a retail version of the furniture salesman—like the new salesman who started last week; his […]
Let me be luuuuuuminousEvery day during the 30 Day Blogging Challenge, I’m drawing a set of cards from my soon-to-be-available Blog Post Inspiration Deck. One of the cards today is luminosity. Luminosity. Luminous. I love that word, both the sound of it … luuuminous … and the diverse images it brings to my mind. Like … a sunbeam, […]
