How I can help you create content that gets your big ideas out into the world, selling and influencing for you… I spoke with the founder of a consultancy the other day. She told me that, although she and her partners were decent writers, they didn’t always have time for writing. They needed help with ALL. […]
Hey there, reader! Renae Gregoire here. I’ve long been fascinated by the Middle Ages, when the Black Death, or bubonic plague, killed 20 million people in Europe. The last major outbreak of plague happened in London in the mid 1600’s, and the article that follows, reprinted with permission, shows how that outbreak is similar to the COVID outbreak […]
The first time you work with a marketing writer and editor (like me), you may be in for a rude awakening — like a slap in the face. Not that I want to be rude. In fact, I try to deliver bad news to my clients as gently a possible. Bad news about your content might sound something […]
Clarity is so freaking important to your business. Your website has to be clear. Your course material has to be clear. Your lead magnets have to be clear. Your landing pages have to be clear. Your offers have to be clear. Because Clarity is so dang crucial to the success of your marketing materials, I’d like to push you to look […]
I love the work I do. Here I am, creating content, writing and thinking about Clarity, in an effort to help YOU gain Clarity so you, in turn, can create content that delivers clear messages and Clarity to your audience. This is important work! The following quote from Kayla Severson explains it well, both what I’m doing and […]
Do you see what your customers and prospects see? Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]
If you can BREATHE, you can sell. Are you one of those people who oozes nervous energy when it comes online selling? If writing content makes you feel like a greasy salesman, then your model of selling is probably akin to a retail version of the furniture salesman—like the new salesman who started last week; his […]
Core values, blah blah blah, yadda yadda yaddaI’m in a 13-week transformational coaching program. I need to transform, baby! One of the modules is about “core values,” the values that drive and shape our behaviors. Knowing what we value, the thinking goes, allows us to nudge our businesses in directions that reflect those values. I have to say, […]
The Internet is like our oceans … filled with garbage. One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]
A simple blog post template for beginning bloggersWhen I first started researching blog post types, I was dumbstruck at how many different types of blog post exist. In my upcoming card deck — The Blog Post Inspiration Deck — I cover 20 blog post types, from how-tos and listicles to success story posts. And I have […]
Free, no-email-required guide on know, like, and trustYou’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What does it *really* mean to […]
It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]
When powerful words hit home Do you like to share and reshare meaningful words and images for the enjoyment of your online friends and connections and your personal edification? Me, too. Sometimes the quotes and images I come across speak to me so loudly that I print them, and place them in frames around my office. Like […]
Small business marketing + deep listening = better marketing content You know the feeling that comes over you when you see or hear something transformative? When something about life, love, or small business marketing stops you in your tracks, and becomes, at least temporarily, all consuming? You can’t think of anything else. You feel compelled to share […]
Headlines, headlines! It’s all in the headlines. I just read a great article on headlines from Hubspot: “How to write catchy headlines and blog titles your readers can’t resist.” Now, I don’t know about you, but I happen to love finding online articles loaded with useful information like this one. I love it even more when […]
When it comes to marketing content, heaven (and sales) is in the details.Let me ask you a quick question.And really think about it. Stop for a minute; ignore the bustle of the world.==========Ready?What do you see when you look at this postcard? Drink it in.It’s nice, right?Maybe, if you like snow.But to truly appreciate the image takes […]
Don’t get me wrong: Infographics done right are GREAT. People love to look at them, read them, and share them. I’m one of those people. Lately though, I’m seeing more and more infographics that are so dense, so complex, that they frustrate rather than help readers. (Well, this reader, at least.) This trend mirrors a quote by Jay […]
While pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:During the review process, [sponsors] discern among proposals by […]
I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)You know the kind of stuffy marketing content I’m talking about, right? The […]
