Do you see what your customers and prospects see? Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]
To blog … or not to blog?I’ve been talking a lot about blogging lately. I created a blogging card deck, a 30-day blogging challenge, and I’m working on a program to help solopreneurs and small business owners jumpstart their writing confidence along with their blogs. It’s been “Blog this, blog that, blog, blog, blog, blog, blog” around […]
Welcome to my bookshelves! Salutations! I’m very happy you’re here! I love to share my favorite books (nearly as much as I love reading them!), so it is my pleasure to take you on a brief journey to explore the treasures on my bookshelves. Note that I wrote this post several years ago as part of an […]
Toot your own horn (shh … quietly) Hooray! You’ve completed Marketing 101 and grabbed a potential client’s attention. Now what?Now, the marketing continues. This time though, in Marketing 102, your goal is to build that always powerful know, like, and trust factor. Your goal is to give prospect the feeling that you’re qualified and more than able […]
