Category Archives for "Email marketing blunders"

Why do bad things happen to good marketers?   Are you one of those people who always seems to run into glitches and snafus on the web — terrible email marketing messages, broken forms, unreadable pdfs, nonsensical writing, mystifying online shopping processes?  Then you, my friend, may be, like me, a damn-good, empathetic marketer. It’s my theory […]

In a span of just four days, I had two emails pop into my inbox with an acronym in the subject line — an acroynm I understood ONLY because I’m in marketing. What’s the acronym? It’s FOMO. Fear of missing out. Lookie here, at the first instance:Now, how many consumers are going to know what FOMO is? I asked […]