Pro or con? Choose your side, and stick with it! Have you seen this chart by Hubspot, on when it’s okay to use an exclamation point? You can click in below for a closer view, but what I really want you to see is the spoiler (in the blue box) at the top of the image. It says, […]
Chasing down broken emails Just this morning, I filled out a form on the Holiday Inn Express website because they’re sending me email messages I can’t read.Here’s what I see: Broken in the browser, tooI use Outlook, which presents this message for all emails with images: “If there are problems with how this message is […]
A mystery, a shock of disbelief, a realization. I couldn’t believe it. It took me a moment to figure out what this strange email was, and what it was doing in my inbox. First, I looked at the name of the sender. Next, I looked at the name of the organization. Huh?Still no clue. Next, I noticed that they […]
Selling a training product with a series of emailsHave you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?Yeah … me, too. I actually sign up for a lot of newsletters and offers, the best of which become part […]
