Does your marketing content fulfill buyer hopes?Does your marketing content fulfill buyer hopes?Or does it give your buyers paper cuts?Imagine your ideal customer, a prospect who’d be PERFECT for you, reviewing a piece of your content.It doesn’t matter what content. Maybe they’re sitting on a landing page to download a white paper or reading your latest […]
Abundance. What a beautiful. luxurious word. Even the way it sounds feels abundant. Ah … bun … dance. There is a dance there; do you see it? Abundance is a dance between the world and its inhabitants. It’s also a dance between you and your prospects. And because your marketing content represents you on the web, you can say that […]
In this post… I share a true story that illustrates how we can save our customers and clients from the Wild, Wild West of the Internet by being authentic and real—by being Truth Tellers. Whether you’ve just arrived on the Internet scene or you’ve been around, as I have, for 20+ years, you may someday find […]
In this post… learn from a real-life example why publishing content written in third person can cripple your content marketing efforts. As a marketing writer, I care about two sets of content perceptions: 1) how you, my client, perceive my content, and 2) how your readers perceive the content I wrote for you. When the two […]
In this post… Discover how to sell without selling, something you probably do all the time but don’t even know it. In this post, I share my experience speaking with someone who sold me on her magnificence, and then told me that she didn’t like to … and wasn’t good at … selling. You might […]
How would you like to attract more clients into your business the way a sex god might attract … sex addicts? Wouldn’t that be lovely?Okay, the “sex god” thing is a bit of a stretch, but it got your attention, right?I want you to know, for reputation’s sake, that the idea didn’t just spring forth from […]
