Establishing authority and expertise with a for-sale tax guideIn a previous life, before I became a freelance marketing writer, I earned an accounting degree and worked as an accountant, giving me a special knowledge set that comes in handy when called upon to write about or for accounting, tax, and finance products and services.For this […]
Creating awareness by handing out flyers during a seminarThis award-winning designer and manufacturer of unique home furnishings came to me seeking a flyer to hand out to interior and home designers during an upcoming seminar. The goal of the piece was to showcase the varied services the firm offered.View the handout / flyerView the handout […]
Informing the local market about a new network consulting businessThis flyer for a network consultant launching a new business engages the reader by asking lots of questions, such as “Having trouble with Windows? Tired of yesterday’s technology and software?” In this writer’s opinion, questions to engage the reader beat a bulleted list of “services offered” […]
Reaching a local niche market by flyerFor this professional house painter, I created a flyer he could use to get the word out to the design trade about his business. The idea was to leave these flyers in places where designers roamed, and to use a headline that was sure to get noticed: “We specialize […]
Sharing an executive’s insights through a ghostwritten articleBased on a brief phone conversation and a short emailed description, I prepared this ghostwritten executive article targeting niche financial professionals.The topic: Foreign exchange volatility.For the meat of the content, I used previously published articles and case studies I had rewritten for the company earlier in the year.View […]
Sharing real-world peer stories to encourage peer actionFor this retirement plan provider, I interviewed several employees from client companies for a newsletter designed to encourage retirement planning and saving.View a sample newsletter articleClick the image to read one of the resulting newsletter articles. Get interview-based newsletter articles for your businessYou know what lights me up? […]
Using a white paper series to introduce a new methodology in lead management This B2B prospecting and lead management firm came to me wanting to develop a four-part whitepaper series introducing what was then a new three-pronged methodology for “fixing leaks in the sales pipeline.”To write the papers, which I eventually named the “Breaking Traditions” series, […]
Giving prospects more information and more proof after a meetingAfter developing and creating content for an engineering consultant’s trifold brochure, I developed content for what he called a datasheet: Something he could leave behind after in-person meetings.The goal of the datasheet? To educate readers about the processes for different project types, thus removing much of […]
Driving awareness and interest for a business organizationHow do you drive awareness and pique interest in your offer, organization, or event? As you’ll see in this sample, the old-fashioned, thumb-tack-able flyer still works.This example, a flyer for a European association serving the interests of European businesses, shows how simple generating interest can be.View the sample […]
Selling niche healthcare services with a multi-stage campaignThis was a fun project, the goal of which was to develop a lead magnet–a “free, special report” for a multi-stage marketing campaign. The idea was that my client would advertise, offering the free report, and then use the free report to sell body scan services.Although I created […]
