Whetting appetites to encourage clicks and readsThis client, showcasing its success stories on the web (who doesn’t, right?), asked me to create summaries of its stories–teasers, you might say–that would appeal to and draw in readers.View the success story teasersDid I succeed? Click the image below to read the success story summaries here, and judge […]
Turning a disjointed success story into a success story that flowsThis client called on me to power-up her company’s marketing collateral, including what she called “case studies.” Although I think of case studies as being much more technical in nature than this example story is, I also think that what you call the thing doesn’t […]
Teaching team writers to create readable storiesOne of my clients, a management consultancy, often brought me into client projects as a consultant, often to rewrite success stories. For this particular project with a technology firm whose name you’d recognize, I edited and rewrote several success stories, and developed a success story writing approach to guide the […]
Create ease for readers with fast-read, single-page success storiesWhen it comes to content, shorter is always better, which is why this SaaS company agreed with my thinking that short success stories would have better chances of being read.People are just too busy; they want to get at the information they’re looking for as quickly as […]
Testing a non-traditional success story format for a SaaS companyOf all the success stories I’ve written, I’m most proud of this one, a SaaS success story, because it breaks the traditional success story format.I’m all about finding ways to stand out from the pack–and that includes in the packaging of typical marketing content. My client […]
Selling the value of tech by telling a storyTo write this enterprise technology success story, based on a an interview with the associate publisher and director of Highwire Press, a division of Stanford University libraries, I followed a procedure that works well for most stories:Developed a list of interview questions and vetted them with my […]
Testing a new success story format: Will the idea work for you?One of my clients, a leading provider of technology that allows companies to measure and monitor customer satisfaction, wanted to test whether a first-person success story, written in the voice of the customer, would work.To create this first-person narrative sample, I used an existing […]
Helping writers and marketers create winning success storiesWonder what goes into a high-impact success story? Check out this presentation on Success Story Development. I created it for a client’s client, working as a consultant under my client’s umbrella.View the presentation: Secrets of Success Story Development More details about the presentationFor the work, I evaluated and […]
Providing proof for people considering a SaaS productTo create this winning technology success story for a major SaaS enterprise solution provider, I drew from an interview recorded by my client and provided to me.View the technology success storyClick the image that follows to see the raw first draft I submitted to my client. The story […]
How to write a readable success storyThis client — a content marketing agency — asked me if I could use provided materials (interview transcripts, data sheets, and other background information) to create a journalistic-style success story. In my mind, a journalistic-style success story isn’t all that different from the success stories I like to write: Stories […]
Selling promo products with loads of use casesThese success story samples following a traditional format are three of many that I wrote for the promotional products leader ePromos over a two-to-three year period.At the company’s request, all of the stories were traditional, which means they had the same three sections you’ll find in most success […]
