Content Creation: The Clarity Slap - The Write Idea

Content Creation: The Clarity Slap

By Renae Gregoire

The first time you work with a marketing writer and editor (like me), you may be in for a rude awakening -- like a slap in the face. 

Not that I want to be rude. 

In fact, I try to deliver bad news to my clients as gently a possible. 

Bad news about your content might sound something like this: 

  • Is that really what you mean to say? 
  • Will your reader understand this concept? 
  • I have no idea what you're trying to say here -- can you help? 
  • Maybe I should take a stab at rewriting this for you? 
  • This needs a LOT of work. 

That's when this truth about Clarity,  in a quote from Shannon Alder, comes into play: 

Clarity and focus doesn't always come from God or inspirational quotes. Usually, it takes your mother to slap the reality back into you.

I guess that means I'm like your mother.

I'm your content mother!

I look at your stuff and tell you what's wrong and where you're off.

And, because what mama doesn't want her child to succeed? -- I tell you how to fix it.

Sometimes, I even fix it for you.

So ... if you're interested in Clarity ... maybe we could work together in some way?

If you'd like to explore the possibility, sign up for a Content Chat.

Chat with me!

Sign up for a Content Chat. No slaps ... and no hard sell.

It's free. And it's NOT a hard-sell session.

I'm not that kind of person. 

Who knows? 

It could be that the Clarity you need is as close as the person who wrote this post!


About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.