Series of direct mail letters and free reports for a foreclosure attorney
This attorney specializing in foreclosure cases came to me for help in developing a direct mail campaign to send to homeowners at distinct stages of the foreclosure process.
To give me a sense of what we were up against in a homeowner's mailbox, the attorney sent me a box of mail that a client of his had collected when he hit bad times and faced foreclosure. I couldn't believe the mountain of mail! Some attorneys sent only a single letter, but several other firms sent multiple mailings.
My job was to somehow help my client's envelopes and mailings stand out.
To do so, I suggested that we create a series of four letters and enclose with each letter one in a series of free, informational reports that matched the phase of foreclosure the reader was in.
- Report 1: Understanding foreclosure: Analyzing your options
- Report 2: The foreclosure process: What to expect when you're being sued
- Report 3: What's left to do once a a foreclosure sale has been scheduled
- Report 4: The Fresh Start program: How homeowners in foreclosure can increase their chances of a better financial tomorrow
View two of the direct mail letter samples
Click the images below to view the direct mail samples.
Direct mail sample 1
Direct mail sample 2
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