Direct mail for a graphics and print company | Marketing content writer |

Direct mail for a graphics and print company

Using direct mail to prepare prospects for a call from sales

The owner of this graphics and print firm came to me for a direct mail letter that would warm up prospects before a sales call that would follow a week after the mailing.

Thanks to my detailed questionnaire, I learned that a huge peeve of readers--one that can lead to print and design disasters--is dealing with salespeople who know how to sell but know nothing about print and design. Because the director of client services who would be making the calls had a print background herself, we decided to play up that angle in the letter.

View the direct mail letter sample

Click the image below to read the direct mail letter to prospective buyers of print and design services.

Direct mail letter to warm up prospects for sales

Warm up your prospects for sales with a direct mail letter

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.