Direct mail for a physical therapy center

Attracting new clients to a new practice at a physical therapy center

The owner of this physical therapy center came to me for a four-page direct mail letter offering readers a limited-time deal on four sessions of a newly developed technique for dealing with chronic pain.

Since people often go to great lengths to rid themselves of pain, and many times wind up still in pain at the end of their efforts, I had lots of ways to connect with readers. The physician also had enough facts to back up claims that the technique works.

I encouraged him to also offer a no-questions-asked, money-back guarantee as well, just to sweeten the offer.​

View the direct mail letter sample here

Click the image below to read the direct mail letter.

Bring in new clients with a direct mail letter for your business

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