Direct mail for a physical therapy center | Marketing content writer |

Direct mail for a physical therapy center

Attracting new clients to a new practice at a physical therapy center

The owner of this physical therapy center came to me for a four-page direct mail letter offering readers a limited-time deal on four sessions of a newly developed technique for dealing with chronic pain.

Since people often go to great lengths to rid themselves of pain, and many times wind up still in pain at the end of their efforts, I had lots of ways to connect with readers. The physician also had enough facts to back up claims that the technique works.

I encouraged him to also offer a no-questions-asked, money-back guarantee as well, just to sweeten the offer.​

View the direct mail letter sample here

Click the image below to read the direct mail letter.

Direct mail letter for a physical therapy center

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.