Educational brochure series for readers with varying levels of... | Marketing content writer |

Educational brochure series

Encouraging state employees to invest for retirement

This insurance leader managing the state of North Carolina's 401(k) plan wanted to encourage state employees to invest for retirement and use its online retirement portal. To do so, we created a series of brochures designed for beginning, intermediate, and advanced users, with each brochure revealing how to tap increasingly advanced portal functionality.

The brochure series, as with all other pieces related to the NC 401(k) plan was to draw on some fact about North Carolina. For this series, I chose a fact about gems, and then used the gem theme throughout the content.

View the educational brochure series

Click the image that follows to view the three-part educational trifold brochure series.

Set of three trifold brochures

Note that although I laid the material out in some graphical way to get a sense of how much I could write, and how to structure the content, the pieces were to be professionally designed and distributed to buildings housing state employees throughout North Carolina.

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.