Email campaign for a wellness marketing company | Marketing content writer |

Email campaign for a wellness marketing company

Using email to drive spa customers to a free teleseminar

This client came to me through a marketing agency that had set up a multistage marketing campaign for a spa offering various laser treatments, such as acne care, hair removal, vein removal, and skin rejuvenation.

My role was to develop a series of three chatty email letters "from satisfied customers" that would drive readers to sign up for an upcoming, informational teleseminar on laser hair removal. To do so, I developed an in-depth questionnaire, interviewed the happy customers, and then developed the letters and iterated on them with both the marketing agency and the spa owner.

View the email campaign

Click the image below to view the three-part email letter series for the campaign.

Email marketing campaign for a spa

Get more leads for your funnel with an email  marketing campaign

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.