First-person success story: Will the idea work for you? | Marketing content writer |

First-person success story

Testing a new success story format: Will the idea work for you?

One of my clients, a leading provider of technology that allows companies to measure and monitor customer satisfaction, wanted to test whether a first-person success story, written in the voice of the customer, would work.

To create this first-person narrative sample, I used an existing third-person story and facts provided by my client.

View the first-person success story sample

Click the image that follows to read my draft of the first-person success story, which I've anonymized by removing revealing details.​

My client ultimately decided not to go with the first-person stories, but I'm sharing it here for those of you who might be considering the first-person story for your business.

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.