Folder brochure with stepped inserts for niche technology firm | Marketing content writer |

Folder brochure with stepped inserts

Using a folder brochure with stepped inserts

This provider of IT asset management services came to me wanting to create a folder brochure with stepped inserts. Stepped inserts are sheets of varying sizes that overlap so that readers, when opening the folder for the first time, view the tops and titles of all four sheets at once.

Each stepped insert in the series needed to cover one of the company's main service lines: Software license management, finances and contracts, IT planning and support, and handheld barcode scanning. I used relevant quotes, questions to readers, and calls to action to make the inserts as interesting and effective as possible.

View the sample folder brochure content

Click the image below to view the stepped inserts for this folder brochure.

An example of stepped inserts for a folder brochure

Note that although I laid out the content for organizational purposes, the end pieces were to be professionally designed.

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.