Sometimes success takes … glacial persistence - The Write Idea

Sometimes success takes … glacial persistence

By Renae Gregoire

Forget the "ain't nobody got time for that" meme

I had a Zoom meeting with my mastermind recently. 

(By the way, I highly recommend masterminding ... SO GOOD!)

We were talking about the progress we've been making in our online businesses. 

That's when one of the members mentioned something she'd heard from some online guru, something about how sometimes growth happens fast, with explosive force, and how, at other times, growth seems not be happen at all.

Sometimes, while we're down here grinding away in the thick of things, we can't even detect FORWARD MOTION, much less growth.

Be we keep on pressing on, fueled by the belief that we ARE moving forward sometimes just an inch at a time.

We are moving forward with Glacial Persistence. 

How's that for a metaphor?

I envision me and my business, inching along, digging out a trench as we go, causing the obstacles in my way to topple with a strange, stop-motion effect.

Lack of clarity?

Going, going, going, gone.

Lack of cash?

Going, going, going. Still going.

Lack of vision?

Going, going, going, gone.

Granted, it's taken me 16 years to get here. But that's because I've continued on this journey with Glacial Persistence.

How fast (or slow) do glaciers move anyway?

Thinking about the phrase got me to wondering just how slowly (or quickly) glaciers move.

View from NASA’s G-III aircraft as it flew over the eastern coast of Greenland at about 40,000 feet on March 26 with the GLISTIN-A instrument aboard.

View from NASA’s G-III aircraft as it flew over the eastern coast of Greenland at about 40,000 feet. From

According to, the fastest glaciers move approximately 100 feet per day. According to Wiki, the slowest glaciers creep along at less than two feet per YEAR.

To compare apples to apples:

  • The fastest glaciers move at = 365,000 feet per year.
  • The slowest glaciers move at = 2 feet per year.

That's slow.

And that's the kind of dedication and persistence we need as business owners.

Even if things aren't happen as quickly as we'd like, we keep moving, if only by a quarter of an inch each day.

I'm in it to win it, so Glacial Persistence is now part of my vocabulary.

How about you?

P.S. During my research, I ran across an organization called the National Snow and Ice Data Center. Who knew?

I also ran across this image of someone standing inside a glacial ice cave.

Navigable ice cave at the Erebus glacier ice tongue

Navigable ice cave at the Erebus glacier ice tongue, from

Mind ... Blown!

Join my tribe?

Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?

I think we might be soul mates. And I'd love for you to join my tribe.

When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.


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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.