How to reduce shopping cart abandonment | Marketing content writer |

How to reduce shopping cart abandonment

By Renae Gregoire

Is your ecommerce site loaded with minefields, each of which may cause shopping cart abandonment, and inadvertently kill a sale? 

What kind of minefields? Consider:

  • Site speed, or how long customers wait for stuff to load
  • Product reviews, either on your site or elsewhere
  • Product visuals, whether images, videos, or the lack thereof
  • Contact details, whether easy to find or not available
  • Hidden charges at checkout, for shipping or "processing"
  • Registration processes, required or not

The list goes on and on.

Just yesterday, I wrote about two failed online shopping experiences I had, although in those cases I wasn't even able to browse the store, much less to get to the cart.

Identify and remove the minefields on your ecommerce website by heading over to VoucherCloud and studying their detailed, info-rich, infographic that summarizes research results and reveals the mind of the online shopper. Click on the image to view the full infographic on the VoucherCloud website.

Happy clicking! Happier shopping!


Photo source: Infographic

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.