Images marketing lemon: This blog post gave me a headache (video) - The Write Idea

Images marketing lemon: This blog post gave me a headache (video)

By Renae Gregoire

For the love of your blog, please don't give readers a headache like this one

A few minutes ago an email came in from a services marketing company I follow. It promised a "Top 10 Home Office Gifts" guide. Being a home office professional, I could not resist, as I still need to find a few more treats for my husband, who also works from our home office.

After interacting with the web page for a few seconds, I thought, "Marketing lemon!" and knew I'd have to blog about the experience. But thinking about blogging, imagining the post I'd have to create to explain the issue, left me a wee bit daunted.

Then I saw my Yeti microphone sitting here on my desk. And I thought, "Hey, what if I video blogged about it?"

And that's what I did.

The result is my first-ever video blog post. It has a few more ums and uhs in there than I'd like, and my Philly upbringing is obvious--you'll hear me say pixture instead of picture--but that's the rawness of video. I liked the experience (so fast!), so I'll be creating more video blogs for sure.

Now to the headache--and how to avoid it for your readers.

Like what you hear? Want to see more video blogs? 

Drop me a comment at the end of this post.



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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.