Leave behind datasheet for consulting firm | Marketing content writer | ineedcopy.com

Leave behind datasheet for consulting firm

Giving prospects more information and more proof after a meeting

After developing and creating content for an engineering consultant's trifold brochure, I developed content for what he called a datasheet: Something he could leave behind after in-person meetings.

The goal of the datasheet? To educate readers about the processes for different project types, thus removing much of the mystery around what a "consultant" of his sort actually does.​

View the leave-behind sample

Click the image that follows to view a pdf of the datasheet.

As with the trifold, I also iterated with the designer until both my client and I were satisfied with the final pieces.

Educate and win the hearts of your audience with a leave behind

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.