Luminous writing: Holy crap, that’s scary! - The Write Idea

Luminous writing: Holy crap, that’s scary!

By Renae Gregoire

Let me be luuuuuuminous

Every day during the 30 Day Blogging Challenge, I'm drawing a set of cards from my soon-to-be-available Blog Post Inspiration Deck. One of the cards today is luminosity.

Luminosity. Luminous.

I love that word, both the sound of it ... luuuminous ... and the diverse images it brings to my mind.

Like ... a sunbeam, shining down to light up a dark road.

Sunbeam photo by JOHN TOWNER on Unsplash.

Or the luminous glow that shines forth from a lovely city.

City photo by Ludovic Fremondiere on Unsplash.

Or, the beautiful, quiet light of candles illuminating the darkness.

Candles photo by Nicola Fioravanti on Unsplash

And I especially love the luminous, bright smile on the face of a happy human.

Smile photo by Gabriel Silvério on Unsplash

When I first saw the word luminosity today, and as I sat with it, I suddenly, and quite naturally, thought of luminous writing. 

After all, I am a writer. And I want my words to be luminous!

Luminous Writing. 

What a lovely ring to it! 

I decided to head over to to see if it might be available for sale. 


For just $12, I could own

LumiousWriting could be mine!

Now you should probably know that I own at least 35 domains because when I'm inspired or lit up by an idea, I figure I "might as well" buy it, just in case, because THAT idea could be the BIG ONE. The one that lets me book a 100+ day, round-the-world cruise on a luxury liner. (The last time I looked, the price of such a fantasy runs about $60,000 per person.) 

But I am realistic. I do dump unused domains after a year. Some take me a few years; some I grieve when I let go. 

Just recently, I let seven domains expire. And another three will expire at the end of this month. (Late April must be a time of inspiration for me!)

But as I looked at the domain, shining there on the screen, beckoning me with thoughts of grandeur and beautiful, sonorous writing --, -- my inner critic woke up.

"Do you actually have the nerve to call your writing 'luminous'?" came the sneer.

"Look at F. Scott Fitzgerald. And James Joyce. And don't forget Carl Sandburg, whose nearby frozen-in-time home you love to tour. Now THOSE GUYS were luminous writers."

Yes, I had to admit, those guys WERE luminous writers.

And I am nowhere near their calibre.

Just listen to this:

He smiled understandingly--much more than understandingly. It was one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. It faced--or seemed to face--the whole eternal world for an instant, and then concentrated on you with an irresistible prejudice in your favor. It understood you just as far as you wanted to be understood, believed in you as you would like to believe in yourself, and assured you that it had precisely the impression of you that, at your best, you hoped to convey.
                                                                                            ― F. Scott Fitzgerald, The Great Gatsby


I can't compare.

No LuminousWriting for me.

So I left the Google Domains page, and got busy doing other things. 

But I didn't close the tab on my browser.

Just in case.

Fast forward five or six hours. I'm winding down at the end of the day, having spent much time pining about this blog post but no time writing it.

I've committed to write a post a day though, so I set down to the task after my shower.

When I return, the browser tab is still open.

There it is.

I don't know WHY I want it. I definitely want it!

But I'm afraid to buy it. 

I'm not luminous, after all. Not when my light is compared to the lights of giants.

I'm maybe one of those pen lights that used to be a "thing" when I was in middle school. Everyone had one. I had at least five of them because my dad owned a hardware store, and gadgets and gizmos like that were always readily available.

Buy it.

IT'S FREAKING SCARY! Who am I to say I'm a LuminousWriter, doing LuminousWriting?

Buy it. You can always let it sit there and expire next year. It's just 12 bucks! What have you got to lose?!?

Well, if I buy it, I'll have something to write about on this blog post.

And that, dear reader, sealed the deal.

I am now the proud owner of

I hope to grow into it some day.

And ... maybe, just maybe, I will.

P.S. This is post #4 in my 30 Day Blogging Challenge!

P.P.S. Curious? Join my tribe to learn more!

Join my tribe?

Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?

I think we might be soul mates. And I'd love for you to join my tribe.

When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.


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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.