Free guide for buyers of specialized healthcare services | Marketing content writer |

Report: Free guide for buyers of specialized healthcare services

Selling niche healthcare services with a multi-stage campaign

This was a fun project, the goal of which was to develop a lead magnet--a "free, special report" for a multi-stage marketing campaign. The idea was that my client would advertise, offering the free report, and then use the free report to sell body scan services.

Although I created the report using Publisher, the finished product was to be professionally designed and printed. I used a Publisher template primarily for organizational purposes, although I don't think that the end result looks too bad 🙂

View the "free report" lead magnet

Click the image below to view a pdf version of the lead magnet. 

Free report as a lead magnet for healthcare services

Fill your funnel with a "free" lead magnet

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.