Should we expect even memes to be usable? | Marketing content writer |

Should we expect even memes to be usable?

By Renae Gregoire

Poke around my website and blog. You will quickly notice I carry the banner of usability: 

  • Usable websites! 
  • Usable documents! 
  • Usable applications! 
  • Usable hardware! 
  • Usable ... memes? 

Okay, so your business may not be in the business of creating memes. But, if it was, I'd say that even the lowly meme and how you present it deserves consideration and attention to make life easier for readers!

Are you with me? Hear, hear!

Take a look at this recent meme that appeared in my Facebook feed; it breaks usability conventions in an obvious way.

This meme is published by Someecards. The powers that be there force users to click through to their website to see the entire meme. I understand that--FROM THE COMPANY'S PERSPECTIVE.

But doing business online--or anywhere for that matter--is not, should not be, about the company. It's about the customer.

By the way, I even use a hover / pop-up / zoom Chrome extension that enlarges images on social sites with a mouse rollover, but that tool does not work on this company's memes.

I've complained about the behavior in several of their meme posts. Although other Facebook followers have agreed with me and shown their support, Someecards has never responded, and they certainly haven't changed the annoying behavior. As you see in this meme, the situation is getting worse because followers can't even attempt to read what usually appears as cut-off text!

Oh well. Tired of fighting a losing battle, and tired of having memes in my feed that I can't read, I simply Unliked their page.

The implication here is that the little things your company does--or does not do--matter. Always, and at all times, consider your actions from the customer's perspective.

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.