Small business motivation: Be willing to do the work | Marketing content writer |

Small business motivation: Be willing to do the work

By Renae Gregoire

The other day, I ran across an inspiring, motivational image for small business motivation in an email from Gapingvoid Art. 

Building a business is a lot of work

To me, the image communicates, in a nutshell, that it's easy to look at a person you admire, a company you'd like to emulate, or some end result you want, and feel discouraged.

From the email:

It's easy to look at someone's success story and think "Why didn't I think of that?" or "They make it look so easy".

In reality nothing is ever as easy as it seems. Reaching your own goals, getting where you want to in life, those comforts aren't handed off to anyone.

But we forget this. We especially forget this when we launch our own startup, and we end up thinking that we’re the only one who’s ever had to go through all this mess and pain for so long.

“It takes us fifteen years. It takes everyone else three weeks. Boo.”

We've referenced this before as “comparing your inside with someone else’s outside”.

Sure, it’s human nature. But it’s also poison, if you do too often.

Isn't that true?

We tend not to think about all the hard work that went into creating that end result we want.

And seeing that result, and how far away it seems, can be discouraging.

But it can also be motivational. Inspiring!

Seeing that result can also remind us that if we're willing to stick with it ... if we're willing to put in the work ... then we, too, will, eventually, arrive at our Point B.


Join my tribe?

Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?

I think we might be soul mates. And I'd love for you to join my tribe.

When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.


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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.