A success story sample: Journalistic-style | Marketing content writer | ineedcopy.com

Success story sample: Journalistic style

How to write a readable success story

This client -- a content marketing agency -- asked me if I could use provided materials (interview transcripts, data sheets, and other background information) to create a journalistic-style success story. 

In my mind, a journalistic-style success story isn't all that different from the success stories I like to write: Stories that talk about life before and after; stories that get the message across using the words of customers as much as possible. That, in my mind, is what readable, enjoyable stories are made of.

Of course I said yes!

View the success story sample

Click the image below to view first draft of the content I sent back to my client. Names and other identifying details have been changed.

Journalistic-style success story sample

Hire me to craft a unique success story for your business

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous success stories -- stories that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.