Selling promo products with loads of use cases
These success story samples following a traditional format are three of many that I wrote for the promotional products leader ePromos over a two-to-three year period.
At the company's request, all of the stories were traditional, which means they had the same three sections you'll find in most success stories--The Challenge, The Solution, The Result.
I did encourage them to change that formula -- to at least write unique headings for those sections for each story -- to no avail. Given the time, I would also edit these stories (a lot). But, as Mark Twain is credited with saying, it takes longer to write a long piece than it does to write a short one.
The goal of the stories? To illustrate how the company goes above and beyond in helping customers reach their promotional objectives. We brought into the stories details of how associates listened to client desires, researched and presented promotional options that would meet those desires, and then ultimately delivered the products on time, and on budget, sometimes going above and beyond the call of duty to do so.
I never interviewed clients directly for these stories; instead, my client gave me the information I needed in a bulleted list or roughed-out draft.
Read the success story samples
Click the images that follow to view the sample success stories. You can also visit epromos.com for a pile of similar stories, a good number of them written by me.
Brand management firm
Access-control tech firm
Showcase your customers' successes with use cases or success stories
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