Versatile capabilities brochure for a digital print firm | Marketing content writer |

Capabilities brochure for a digital print firm

Creating a multi-purpose, capabilities brochure for print and download

This CRM and digital print firm wanted to create a versatile capabilities brochure they could hand out to prospects at trade shows, use as a leave-behind after meetings, and mail in response to inquiries. The trick was to make the brochure content different enough from the web content, as the brochure would also push people to the web.

The company also wanted the brochure to address:​

  • The reader's sales, marketing, and budgeting challenges
  • The firm's differentiation (personal attention, single-source, expertise)

Tall order? Not really.

View the capabilities brochure sample

Click the image below to view the resulting capabilities brochure in pdf format.

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.