web content for a technology startup | Marketing content writer | ineedcopy.com

Web content for a technology startup

Educating, inspiring, and shifting mindsets for a technology startup

Is your product or service new or unique, so much so that people don't yet realize they need it? In such a case, the job of web content is not to differentiate; instead, it is to educate, inspire, shift thinking, and create awareness.

When this then-up-and-coming provider wanted to promote a new technology that enabled information searchers to perform a single search yet receive search results from across many different information repositories, I knew that "inspiration" and "thought shifting" were exactly the approaches we needed.

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Web content sample for a tech firm

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.