Whitepaper: Four-part series for lead management company | Marketing content writer | ineedcopy.com

Whitepaper: Four-part series for lead management company

Using a white paper series to introduce a new methodology in lead management 

This B2B prospecting and lead management firm came to me wanting to develop a four-part whitepaper series introducing what was then a new three-pronged methodology for "fixing leaks in the sales pipeline."

To write the papers, which I eventually named the "Breaking Traditions" series, I digested numerous research reports, articles, and other papers, and conducted an in-depth interview with the firm's head of marketing.

View the white paper sample

Click the image below to read an early draft of the first whitepaper in the series.

Note that this draft did not yet include sidebars, pull quotes, and graphic recommendations.

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.