Want Your Marketing Messages to Land Better? Take this 5-Minute Cognitive Empathy Check You’re probably tired of being told to empathize with your audience. I am, too, even though I’ve been one …

The Surprisingly Simple Facebook Ads Playbook for a Post-TikTok World Talk about a wake-up call. Some 170 million Americans recently learned a hard lesson about building businesses on borrowed …

Want growth you don't have to chase? Consider franchise thinking, which turns a repeatable idea into a recognizable brand, audience loyalty, and organic growth.

10 Alternatives to “Hope All Is Well” I bet you know this feeling. You sit down to write an email and stare at the screen for a minute. How to open it? You don’t want to be cold because we …

Your reader isn't one person—they're a different person every time they show up. Discover three lenses that help you diagnose their emotional state and match your message to the moment.

Opinions Win: Your Edge Isn’t “Content”— It’s Your POV My favorite client slacked me a link to a YouTube video yesterday. She didn’t include a note or context. It was just a link with a …

It's not always easy to see what an expert editor can do for your content, so I created this piece to show the before-and-after of a piece I produced.

As the content lead for the Finance vertical, my job was to move readers along the funnel. This white paper served the interest/consideration phases. I conceptualized it, researched it, wrote it, edited it, and worked with an external agency on it.

This piece served as a companion to the white paper I created on Outsourced Data Processing. It was for someone deeper in the funnel -- an interactive PDF to help buyers compare their options. I worked with an agency partner to create it.

This infographic was in service to the white paper I created on Outsourced Data Processing for the Finance Industry. I conceived of the idea, wrote it, and worked with an agency partner to get it produced.

I ideated, storyboarded, and worked with an outside agency partner to create this video, which the Campaigns team used on LinkedIn to promote the Outsourced Data Processing White Paper.

I ideated, storyboarded, and worked with an outside agency partner to create this video, which the Campaigns team used on LinkedIn to promote the Outsourced Data Processing White Paper.

DDD hired me to write this ebook from a brief. I developed questionnaires, conducted interviews, and wrote and edited the piece. I also worked with another freelancer on the design so I could deliver a final ebook to my client.

When Cloudfactory decided to go after the insurtech market, I came up with the idea to create this ebook. I researched, interviewed, wrote, edited, and worked with a designer to create this final piece.

I researched and wrote this ghosted ebook.

I wrote this double-sided, sales one-pager at the request of our PMM.

I researched and wrote this ebook.

I created the Irresistible Email Challenge to generate leads for my own business. This PDF holds both the slides and my reading notes for the first video in the series.

While at Cloudfactory, I volunteered to lead a "toli" — the Nepalese word for "group of people" — on a topic of my choice. This is the guide I created for it; the image shows a page in my personal art journal.

I wrote this email sequence for a business and branding coach who wins business through Facebook.