Want better results from your content? These expert tips will help you avoid jargon, use metaphors, inject emotion, craft powerful headlines, and use social proof.

I’m not ALL about content marketing. Sometimes, I get inspired and filled with joy. And I love to share those moments—like this one!

Discover the first 5 of 25 tips for how to boost your content's appeal with simple changes related to sentence length, active voice, vivid verbs, and more.

With this article, I hope to stir your creativity and inspire you to create unique content that gets your products, services, and passions into the world.

Through this case study, discover effective relationship marketing strategies to enhance client engagement and trust, fostering deeper connections and business success.

Tired of poorly written success stories that sales reps ignore and buyers click away from? Learn how to craft customer wins that fuel the sales pipeline.

Aiming for thought leadership? This article gives you 3 strategies for being trailblazer, using vulnerability as a compass, and holding community as your guiding light.

Explore a proven 5-step process that elevates AI-generated content to new heights. Learn how to collaborate with ChatGPT for results that both Google and readers love.

Discover the pitfalls of relying on ChatGPT prompts for content creation. This article offers insights into why pre-designed prompts often fail for content creators.

Learn to craft LinkedIn posts with ChatGPT: from custom instructions and creative briefs to emoji use and editing. A complete guide to engaging LinkedIn content.

Intrigued, I put the AI to the test, landing on six steps you can take with ChatGPT to get great results from your next email marketing campaign.

B2C and B2B companies and even personal brands can take advantage of Barbiemania. Here are 5 ways you can profit from Barbie's latest news cycle.

Want stand out content? Discover three techniques for creating it, including using your passions, hobbies, and unconventional elements like poems and personal artwork.

Want to spice up and differentiate your marketing content? This article shows you how to do so with three techniques, including the least-obvious and food-sex techniques.

In this article, the first of a 3-part series on how to differentiate by expressing yourself with verve and color, discover how to infuse your content with subtle humor.

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What's standing between you and more sales? It could be paper cuts caused by your marketing content. Discover the cure for content problems that hurt prospects and sales.

Your business likely has pieces in its content arsenal that have fallen flat or aren’t performing well. Use these tips to quickly improve content quality.

Whether you've just arrived on the Internet scene or you've been around, as I have, for 20+ years, you may someday find yourself in the same dazed state I often find myself in: Lost and confused in the Wild, Wild West of the Internet.

You might not think you can sell, but I bet you can.

What follows is a true story.

I was at a long, enjoyable lunch at Brixx (pizza, yum!) with a gal I met on Facebook. We both happen to live in the Asheville area. We both also hail from Philly and surrounds.

Believe it or not, there's more to creating winning content than having great writing skills. In this post, I outline the three elements you need even more than great writing to create winning content—content that leads more people to say YES to your offers.