Renae Gregoire

Want Your Marketing Messages to Land Better? Take this 5-Minute Cognitive Empathy Check You’re probably tired of being told to empathize with your audience. I am, too, even though I’ve been one …

The Surprisingly Simple Facebook Ads Playbook for a Post-TikTok World Talk about a wake-up call. Some 170 million Americans recently learned a hard lesson about building businesses on borrowed …

10 Alternatives to “Hope All Is Well” I bet you know this feeling. You sit down to write an email and stare at the screen for a minute. How to open it? You don’t want to be cold because we …

Your reader isn't one person—they're a different person every time they show up. Discover three lenses that help you diagnose their emotional state and match your message to the moment.

Opinions Win: Your Edge Isn’t “Content”— It’s Your POV My favorite client slacked me a link to a YouTube video yesterday. She didn’t include a note or context. It was just a link with a …

Selling Complex Services? Build Trust by Making Your Expertise Visible Complex services are just about impossible to evaluate from the outside. Buyers can’t test-drive asset management skills. They …

I use generative AI every day, typically ChatGPT, Claude, and Gemini for work — brainstorming, researching, outlining, diving deeper. Yesterday, though, I was looking up something for myself…

I was outside this afternoon, feeling the grass on my feet, the breeze on my skin, the sun on my shoulders, standing right by these guys here: I had just a few minutes ago come from inside, very…

It’s my family room, the loveliest room in my house. It’s lovely because of our stone fireplace. Although you can’t see it, off to the left, it’s one of the first things we changed in the house to…

Yes, I’m talking about those small yet surprisingly painful slices that seem attracted to the most delicate parts of your fingers. In the 20-plus years I’ve been writing and editing marketing…

Because you’re reading these words, chances are you’re an ideas person who shares your ideas through writing. You write to attract new partners, new investors, new talent, new prospects, new clients…

This article is the third in a three-part series on creating unique marketing content by expressing yourself with creativity and color. The second piece covered three ways to say goodbye to blah…

ChatGPT may be stuck in 2021 when its developers last fed it training data, but it’s still a tireless research and writing assistant. I use ChatGPT extensively in my work, peppering it with questions…

I’m sitting here at my desk, rewriting a series of emails for a client. It’s a series that follows a lead magnet, also known as valuable free offer or free gift. If you’ve ever given your email…

Faster than a speeding dialog. More powerful than an action verb. Able to leap lapses in logic in a single bound. (Okay, maybe two bounds.) Look, up there in her profile. It’s a girl. It’s a word…

I hate to call myself a copywriter.. “Hate writing long sales letters? Here’s how to get away with writing short ones instead.” is published by Renae Rost Gregoire.

Harrison, my college English professor (who asked us to call him Harrison) owned a set. I fondly remember him pushing a rickety cart filled with his treasured OED into the classroom and then sharing…

Are you a coach, consultant, or other expert who worries that the secret to creating winning sales and marketing content lies with your writing? Yes, it is true that there’s something magical about a…

We were sitting in the dining room of the Carnival Elation, winding up a five-day Caribbean cruise. I had just ordered coffee and was prepping my cup to be ready when the waiter came by to pour. Then…

Six or seven months ago, I was invited to be a guest on a podcast to talk about blogging. I created a card deck around blogging, and a group coaching and training program on the same subject. You…