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Beyond Copy
Success with content marketing is about so much more than “copy”—it’s about the full content experience: How content looks, sounds, feels, and functions, all from the reader’s perspective. Join me here for insights into content marketing, from strategy and execution to writing and editing and from digital selling to thought leadership. And because I’m just a tad “woo,” you’ll also find some articles on woo-type topics :)
Newsjacking Barbie: 5 Ways Your Brand can Profit from the Barbie Craze
B2C and B2B companies and even personal brands can take advantage of Barbiemania. Here are 5 ways you can profit from Barbie's latest news cycle.
Go Beyond Copy
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