Blog
Beyond Copy
Success with content marketing is about so much more than “copy”—it’s about the full content experience: How content looks, sounds, feels, and functions, all from the reader’s perspective. Join me here for insights into content marketing, from strategy and execution to writing and editing and from digital selling to thought leadership. And because I’m just a tad “woo,” you’ll also find some articles on woo-type topics :)
20 Types of Content to Help You Attract Prospects and Win Customers
With this article, I hope to stir your creativity and inspire you to create unique content that gets your products, services, and passions into the world.
Newsjacking Barbie: 5 Ways Your Brand can Profit from the Barbie Craze
B2C and B2B companies and even personal brands can take advantage of Barbiemania. Here are 5 ways you can profit from Barbie's latest news cycle.
5 Easy Ways to Boost the Performance of Your Marketing Content
Your business likely has pieces in its content arsenal that have fallen flat or aren’t performing well. Use these tips to quickly improve content quality.
Go Beyond Copy
Sign up for my periodic newsletter to get expert content marketing and writing advice delivered to your inbox. I’ll also share my best finds from across the web, plus updates on new things I’m working on.